Independent and unbiased review and research focused on the funeral plan market in the UK.

Synopsis of this research report

  • Funeral Solution Expert’s own independent review of the funeral plan market post regulation.
    The report looks at the background to FCA regulation, how funeral directors and firms have coped through the process and how products (direct cremation and traditional) have evolved and are now constructed.
  • We explore the key shifting trends that are shaping the future of the sector.
  • The report includes research work amongst independent funeral directors and a consumer survey of 1,500 UK adults looking at drivers for buying funeral plans, current levels of awareness and confidence, features they most value, and how fair they feel some charges are.
  • FSE conclude areas that firms may still need to consider where customer value is in question and they can expect the FCA to focus, as their work continues.
  • This report is available to funeral plan firms, funeral directors, opinion formers, and consultancy firms working in the funeral plan space. It will be particularly useful for new entrants considering an approach into the market or those simply wishing to understand more.
  • It will be provided as a fully designed digital PDF of around 55 pages including graphs.


1. Introduction and executive summary

2. Methodology

3. Funeral plan market regulation

3.1 Background and overview
3.2 How funeral directors feel about FCA regulation
3.3 How consumers feel about funeral plans and FCA regulation
3.4 Have the FCA met their stated aims?

4. Market structure and trends

4.1 Current structure
4.2 Trends impacting the sector

5. Funeral plan categorisation

6. Purchase drivers

6.1 What is most important in a funeral plan – why they buy
6.2 What value do consumers place on funeral plan features?

7. In depth look at current funeral plan product construct

7.1 Traditional plans – core features, consumer views on fairness
7.2 Direct cremation plans – core features, consumer views on fairness
7.3 Differentiation and opportunity including environmental
7.4 Re-framing ‘the average cost of a funeral’

8. FSE top rated funeral plans

8.1 How we rate funeral plans
8.2 FSE top rated traditional and direct cremation funeral plans

9. FSE executive summary / opinion

10. FSE consumer guidance – what’s important in buying a funeral plan