How we make money and our 10%+ charity promise

Funeral Solution Expert make money in 3 different ways:

We provide consultancy support to other organisations

Using our experience and expertise to help find solutions to specific problems or challenges. We only work with those that share our values and have good consumer outcomes at the core of their business. We get paid on a time or project delivery basis.

Recent work includes providing marketing and insight support to a major funeral plan provider, helping a start-up business developing an innovative funeral plan proposition, and working with new entrants seeking to better understand the funeral sector. These have included investors looking for opportunities and start-ups developing innovative new offerings.

We provide research to other organisations and the industry generally

Work includes market sector studies and competitor reviews to aid proposition development or to understand consumer attitudes and trends. We may get paid by a sole organisation that funds this work or by several organisations where we share a broader market study. We also fund our own research into particular areas of interest including funerals and their impact on the environment.

Recent work includes a major study into the online will writing market which is available to buy. We have also conducted and published a significant independent funeral director study related to funeral plans and FCA regulation.

We help businesses find the right partner or solution

This could typically be where we find the right partner for a new market entrant or helping make introductions that prove beneficial for both parties. Where we use our time, industry knowledge and relationships to find the right partner for a particular business challenge, then we may be paid a finders or introducer fee if the business outcome is successful.

We have recently helped a new funeral plan provider find the right compliance partner and we have successfully introduced an innovative digital death notification provider to a number of major funeral firms and stakeholders.

Our 10%+ charity promise

Our 10%+ Charity Promise – is our binding commitment to give at least 10%+ of our annual income to bereavement and funeral poverty charities.
This is calculated by taking all our income whether it is from consultancy, research or introducer fees - on an annual basis to the end of our financial year.
We are proud to have the following charities on our panel who are recipients of a share of our annual payment.

Hospice UK | Dying Matters

The national charity for those experiencing dying, death and bereavement. Working for the benefit of people affected by death and dying, collaborating with hospice members and other partners who work in end-of-life care. Supporting more than 200 hospices across the UK who care for over 200,000 adults and children every year.



Down to Earth, part of the charity Quaker Social Action (QSA), is the only UK-wide helpline supporting people struggling with funeral costs. They campaign for the Government and funeral industry to improve funeral affordability for those on low incomes. QSA can share insight, evidence and powerful testimonies of those they support.