Funeral Solution Expert Independent Research Report 2024

Funeral Solution Expert (FSE) conducted independent research of UK Funeral Directors to understand:

• How funeral directors currently engage with funeral plans (or not).
• Funeral plan sales performance and trends.
• How satisfied FDs are with levels of service from their plan provider across a range of criteria.
• What improvements they would like.
• What is most important to them in a funeral plan.
• What is their regulatory status to sell and how has it, or will it, change.
• What is their propensity to switch provider and who would they consider.
• Do they accept other funeral plan redemptions and how do they rate providers of those.
• How is direct cremation impacting business (funerals and funeral plans).
• How they feel about a range of other pressures impacting their funeral business.

This is the 4th annual survey and hence we start to see some trend data. This was online survey promoted by NAFD, by SAIF, by trade publication Funeral Service Journal. Survey links were also provided to funeral plan firms to encourage response from affiliated FDs. 378 funeral directors completed. This was highest level of participation in the 4 years we have run the survey.

The report will be provided as a PDF document in PPT format with charts and commentary. Total length of document is 56 pages, includes high level chart summary and commentary of all question responses, and a 2,000 word FSE ‘summary and conclusions’ section.