Independent and unbiased review and research focused on the funeral plan market in the UK.
Synopsis of this report:
- Funeral Solution Expert’s independent review of the UK funeral plan market.
- How direct cremation continues to shape and dominate the market.
- How the balance between funeral plan and Over 50s sales continues to shift – and why this may represent a pivotal moment for the wider market.
- How FCA reviews of both Over 50s market and Funeral Plan conduct rulebook may further impact the wider end-of-life sector.
- How funeral directors continue to be impacted by regulation and why the proportion selling plans continues to fall.
- How propositions are evolving, including the emergence of “hybrid” funeral plans sitting between direct cremation and traditional funerals.
- Proposition areas where fair value remains questionable, including pricing structures, fees and product limitations.
- How funeral plan pricing is trending across Direct Cremation, Intimate, Essential and Traditional propositions.
- How consumers feel about funeral plans, including attitudes towards simpler, lower-key funeral options and changing funeral preferences. Based on FSE own proprietary consumer research of 1,500 UK adults.
- Which providers we rate as currently offering the strongest and safest funeral plan propositions in support of better customer outcomes.
- This report is available to funeral plan firms, funeral directors, opinion formers, and consultancy firms working in the funeral plan sector. It will be particularly useful for new entrants considering an approach into the market or those simply wishing to understand more.
- It will be provided as a fully designed digital PDF of around 75 pages including charts.
- A debrief call into the funeral plan market from FSE is also available for an additional cost.
- For more information about the report or other services, please contact reports@funeralsolutionexpert.co.uk or simoncox@funeralsolutionexpert.co.uk
Contents
1. Introduction
2. Methodology
3. Funeral plan market structure
4. Funeral plan market size and trends affecting future growth
5. Funeral plan regulation
6. Funeral plan pricing
7. Funeral plan propositions
8. Product features in focus
9. Consumer views on funeral plans
10. How average funeral costs continue to mislead
11. FSE top rated funeral plan providers 2026
12. FSE summary conclusions
13. FSE guidance for consumers buying funeral plans

Buy the full report
Funeral Plan Market Review 2026
Published: May 2026
Price of full report: £1,249
Available to buy by emailing us
reports@funeralsolutionexpert.co.uk
